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Research papers

Lessons from the front lines

Consumers in BRIC markets account for nearly one-third of the world's online population and experiment with social media more broadly than other consumers. Market researchers hoping to use the Internet to attract, involve, and learn from these...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Manila Austin, Katrina Lerman
Company: Communispace Corporation
October 26, 2011
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Citation

Austin and Lerman (2011a, October 26). Lessons from the front lines. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lessons-from-the-front-lines